Social Media Marketing Training


Application Deadline

• May 13, 2022
• The course will start on May 16, 2022


• Monday, Wednesday, Friday from 09:00 – 12:00 • 9 hours per week* 3 times per week* in a total of 42 hours

This course is designed to help you manage your online presence on all social media platforms.

Course Overview

This is an all-in-one Social Media Marketing course aiming to help you craft and implement a successful Social Media strategy that will lead to incremental growth of your business. Creating an effective social media strategy will help you understand your customers, increase brand awareness level, and scale the conversions.

This course offers ultimate insights for your business and personal growth with the aim to achieve an in-depth understanding of how to: build an effective social media strategy, set up an advanced advertising funnel, create social media content, extend your reach, scale in digital advertising, measure ROI, and more.

Certification / Completion

Certificate of Attendance / Completion


Minimum criteria:


1. Course attendance – 80%.

2. Final Project/Exam - 20%

Module 1. Intro to Digital Marketing

1. Introduction to the main Digital Marketing Channels.

2. The importance of each digital Marketing Channel and their application in Advertising Funnel.

3. Importance of the Content in Digital Marketing.

Module 2. Intro to Social Media Marketing

1. Types and nature of Social Networks.

2. Introduction to Objective-First framework in Social Media strategy creation.

3. Creation of executive processes based on international standards for Digital Marketing

Module 3. Publishing tools and Organic Strategy

1. Creator Studio

2. TV Ads in mobile-first world.

3. Video content optimization.

4. Organic content strategy creation for Facebook & Instagram.

Module 4. Social Media Design

1. Design specs for Social Media postings.

2. Design specs for Social Media ads.

3. Standards on managing social media presence across Facebook & Instagram.

4. Social Media design using Canva.

Module 5. Copywriting

1. Copywriting formats and specifications for Facebook & Instagram.

2. Creation of attention-grabbing copies.

3. Psycho Targeting using copywriting on Social Media.

4. How to use CTA’s successfully when creating copies

Module 6. Social Media Ads

1. Facebook Business Manager

2. Facebook Ads Manager.

3. Instagram Ads.

4. LinkedIn Ads.

5. Twitter Ads.

6. Audiences based on Behaviour; Interests and Demographics.

7. Custom Audiences.

8. Lookalike Audiences.

Module 7. Analytics

1. Facebook Pixel

2. Facebook Event Manager

3. Facebook Analytics

4. Twitter Pixel

5. LinkedIn Pixel

6. Google Analytics

Module 8. Advertising Funnel

1. Creation of Social Media advertising funnel.

2. Full technical implementation of the advertising funnel.

3. Copywriting across each step of the advertising funnel.

4. Design across each step of the advertising funnel.

Module 9. Facebook & Instagram Audit

1. Market Research

2. Facebook Overview

3. Instagram Overview

4. Technical Audit

5. Design and branding audit

6. Ads Audit

Module 10. Google Data Studio

1. Introduction to Google Data Studio

2. Creation of different Data Sources

3. GDS Connectors

4. Creation of multiple source report on Google Data Studio

Benjamin Kolenovic | Instructor

Benjamin is CEO & Founder of Growzillas. He is a digital marketing expert with +7 years in Digital Marketing.

He worked and gained his experience in various local and international companies including H&M sub-brand Ivyrevel, as the most prominent brand, where he served as Digital Marketing Consultant. As of 2018, Benjamin started sharing his experience by lecturing on Digital Marketing in multiple prominent local institutions, having certified +250 people so far.