Social Media Marketing Training

42 Hours* 3 days in a week/ 3 hours per day / 5 Weeks

Monday, Wednesday, Friday from 18:00 - 21:00

This course will start on September 25. Training Room third floor.

This is an all-in-one Social Media Marketing course aiming to help you craft and implement a successful Social Media strategy that will lead to incremental growth of your business. Creating an effective social media strategy will help you understand your customers, increase brand awareness level and scale the conversions.

This course offers ultimate insights for your business and personal growth with the aim to achieve the in-depth understanding on how to: build an effective social media strategy, set up advanced advertising funnel, create social media content, extend your reach, scale in digital advertising, measure ROI, and more.

This is an all-in-one Social Media Marketing course aiming to help you craft and implement a successful Social Media strategy that will lead to incremental growth of your business. Creating an effective social media strategy will help you understand your customers, increase brand awareness level and scale the conversions.

This course offers ultimate insights for your business and personal growth with the aim to achieve the in-depth understanding on how to: build an effective social media strategy, set up advanced advertising funnel, create social media content, extend your reach, scale in digital advertising, measure ROI, and more.

1. Introduction to the main Digital Marketing Channels.
2. The importance of each digital Marketing Channel and their application in the Advertising Funnel.
3. Importance of Content in Digital Marketing.

1. Types and nature of Social Networks.
2. Page Setup in Social Networks
3. Business Manager Structure and Setup

1. Target Personas Creation
2. Target Personas Communication
3. Content Pillars Identification

1. Content Calendar Creation
2. Organic KPIs

1. Design specs for Social Media postings.
2. Design specs for Social Media ads.
3. Standards on managing social media presence across Social Media Platforms.
4. Social Media design using Canva.
5. Copywriting formats and specifications for Social Media Platforms.
6. Creation of attention-grabbing copies.

1. TikTok & Reels Creation
2. Competition analysis
3. Mobile Video-Editing
4. Creating High-performing Video Content

1. Creator Studio
2. Business Suite
3. Hubspot
4. Buffer
5. Later
6. Tracking Organic Performance

1. Ad Account Structure
2. Campaign Objectives
3. Adset Setup
4. Audiences based on: Interests, Behavior, and Demographics
5. Ad types

1. Facebook Ads Manager.
2. Instagram Ads.
3. LinkedIn Ads.
4. Twitter Ads.

1. Custom Audiences.
2. Lookalike Audiences.
3. Creation of Social Media advertising funnel. 4.Copywriting across each step of the advertising funnel.
5. Design across each step of the advertising funnel.

1. Full technical implementation of the advertising funnel.

1. Facebook Pixel
2. Facebook Event Manager
3. Facebook Analytics
4. Twitter Pixel
5. LinkedIn Pixel
6. Google Analytics

1. Social Media Page Audit for Business

REVISION

Minimum criteria:

1. Course attendance – 80%.
2. Final Project/Exam - 20%