Social Media Marketing

This course is designed to help you manage your online presence within all social media platforms.

Application Deadline

April 28

Schedule

Monday, Thursday & Friday from 18:00 – 20:00
Course Duration

32 hours / 3 days per week / 2 hours per day / 5 weeks

Please bring your own laptop to the training.

Module 1

Intro to Social Media Marketing

Module 2

Target Persona Creation & Content Types

Module 3

Market Research & Page Setup

Module 4

Organic Strategy - Content Calendar

Module 5

Organic Strategy - Design Creation

Module 6

Organic Strategy - Copywriting

Module 7

TikTok & Reels Content Creation

Module 8

Organic Strategy - Publishing Tools

Module 9

Intro to Business Manager & Ads Funnel

Module 10

Campaign Objective (Performance Goal) & Intro to Ads Manager

Module 11

Audiences & Campaign Launch

Module 12

Commerce Manager & Events Manager

Module 13

Funnel Implementation

Module 14

AI in Content Creation & Targeting

Module 15

Ads Analytics

Module 16

Recap

Certification / Completion

Minimum Criteria:

1. Course Attendance - 80%

2. Final Project / Exam - 20%

Instructor
Instructor
Aurora Kingji | Instructor

Aurora has been with Growzillas for over two years now. She started her Digital Marketing journey as a copywriter but quickly advanced in her career, now managing the company’s international clients. Alongside this advancement, she has also been involved with training in collaboration with multiple partners such as ICK, Jungle Kosovo, USAID, Manifesta, Dokufest, OSCE, Kosovo Youth Council, etc. Together with Growzillas, she has trained and certified hundreds of people in the Digital Marketing field.

Instructor
Benjamin Kolenovic | Instructor

Benjamin is CEO & Founder of Growzillas. He is a digital marketing expert with +7 years in Digital Marketing.

He worked and gained his experience in various local and international companies including H&M sub-brand Ivyrevel, as the most prominent brand, where he served as Digital Marketing Consultant. As of 2018, Benjamin started sharing his experience by lecturing on Digital Marketing in multiple prominent local institutions, having certified +250 people so far.

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