Social Media Managment Training

This course is designed to help you manage your online presence within all social media platforms.


Application Deadline

• January 20, 2017
• The course starts on January 23, 2017


• Monday, Wednesday, Friday from 18:00 – 21:00 • 9 hours per week* 3 times per week* in a total of 42 hours

Whether you’re looking at social media as an organic way to expose your brand to new audiences, a way to drive traffic to your website or just a platform to grow relationships with your current and prospective customers, you’ll need to start by building a strong social presence.


In this training, you will learn how to master your or your organization/brand online presence. 



Module 1

Introduction to social networks, In this module you will learn about the social media history.

History of Social Media

Social Media vs Social Networks

Types of Social Networks

Current State of Social Media in the world and Kosovo

Q&A and sharing experiences


Module 2

In this module, we will talk about Facebook Anatomy and how to use all features to better promote your objectives.

Types of Social Networks

Facebook: In this module, we will talk about Facebook features and how to use them. Tips & Tricks for managing and posting to Facebook.

Facebook Profiles

Facebook Pages

Facebook Groups

Facebook Videos and Facebook LIVE

How to populate a Facebook page

Concepts behind “Like” and “Share” buttons

Facebook Reactions

Page insights and analytics

Engagement strategies (Posts, Links, Video, Pictures, Comments)

Facebook Picture Sizes

Security and page settings

Facebook Mobile version vs Desktop (user habits)

Facebook ADS (Introduction)

Facebook Audiences and Pixel

Facebook Search

Facebook for your web

Hands on and home assignment


Twitter: In this module, we will talk about the use of twitter in distributing content and on how to engage with influencers.

Twitter Profile

What are RTs, mentions, and DM’s

What is Hashtag and how to use/create one

How to manage twitter presence?

What are “Tweet” and “Follow”

Engagement strategies ( when to post, twitter lists)

Custom lists and notifications

Twitter Search

Twitter analytics

Twitter Ads

Security and settings



YouTube: Did you know that YouTube is the second largest search engine? In this module, we will talk about the importance of the video content and how to make one.

Why YouTube?

How to create a channel?

How to upload and edit movies

How to optimize videos with great titles, descriptions, and tags

YouTube Analytics

YouTube Live Streaming

Security and Settings



Instagram: In this module, you will learn how to use Instagram for Business. 

Instagram Profile

How to use Instagram for business

Instagram Pictures

Instagram Videos

Instagram ADS

Instagram Search

Instagram analytics



Google Plus: While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

Google + Profile

Google + Business Page

Google Hangout

How to post and share on Google +

Security and settings



Other Networks.

Linked IN

Chat Apps (Messenger, Viber, WhatsApp)


Periscope and Meerkat

Blogs and Medium




Module 3

Social Media Management (introduction)

In this module, we will learn how to manage multiple accounts and tools to do that.

Four Pillars of Social media 

“Community/Fan Base building “

“Customer Support”

“Social media PR”

“Social Marketing and Advertising”

Types of online presence – examples.





Auditing your online presence.

Content distribution

Fans and followers

Google Analytic vs Insights


Module 4

Social media management – Tools

In this module, you will learn how to use the tools to manage your online presence.

HootSuite (Hands on)

SocialBro (Hands on) 

Buffer App (Hands on) 

Simply Measured (Hands on) 

Other tools and Tips &Tricks 


Module 5

Social media policy

In this module, we will learn the importance of a social media policy, how to design one and how to implement.


Module 6:

Future Trends and Q&A

Who should attend

This training is dedicated to more advanced users. If you have already an online presence in social networks and you belong to the group below, then you should apply.


Social Media Managers

Small Business Owners

Corporate Marketers

Public Relations Directors and Managers

Marketing Directors and Managers

Internet Marketing Managers

Events Marketing Managers

Product Marketing Managers

VP of Marketing/CMO

Social Media Coordinators

Social Media Managers

Website/Community Managers

IT Managers


Certificate of Attendance / Completion


Minimum criteria: 


1. Course attendance – 80%.

2. Final Project/Exam

Valon Canhasi | Instructor

Social Media Strategist, Trainer and Consultant. Owner at Hallakate – Social Media Agency

Valon has more than:

+5 years of experience in the Social Media ecosystem
+2.5 years on News Media organizations
+9 years of experience in the Business ICT sector
+200 people trained on Social Media topics

Valon helps organizations and individuals build their audience and presence online through:

– Internet and social media marketing strategies for businesses,organizations and individuals to increase their overall reach,
– Content strategy and content distribution
– Social media coaching and training
– Social media analytics
– Strategic Consulting
– and Web analytics