Social Media Management

Social Media Management

24 October 2016 — 23 November 2016

Special Focus

Price 199 Euro + VAT
Application deadline 21 October
(This course has ended)

Course Details

☆  About

Whether you’re looking at social media as an organic way to expose your brand to new audiences, a way to drive traffic to your website or just a platform to grow relationships with your current and prospective customers, you’ll need to start by building a strong social presence.

This training is designed to help you manage your online presence within all social media platforms.

In this training, you will learn how to master your or your organization/brand online presence.

☆  Modules

Module 1
Introduction to social networks, In this module you will learn about the social media history.
History of Social Media
Social Media vs Social Networks
Types of Social Networks
Current State of Social Media in the world and Kosovo
Q&A and sharing experiences

Module 2
In this module, we will talk about Facebook Anatomy and how to use all features to better promote your objectives.
Types of Social Networks
Facebook: In this module, we will talk about Facebook features and how to use them. Tips & Tricks for managing and posting to Facebook.
Facebook Profiles
Facebook Pages
Facebook Groups
Facebook Videos and Facebook LIVE
How to populate a Facebook page
Concepts behind “Like” and “Share” buttons
Facebook Reactions
Page insights and analytics
Engagement strategies (Posts, Links, Video, Pictures, Comments)
Facebook Picture Sizes
Security and page settings
Facebook Mobile version vs Desktop (user habits)
Facebook ADS (Introduction)
Facebook Audiences and Pixel
Facebook Search
Facebook for your web
Hands on and home assignment

Twitter: In this module, we will talk about the use of twitter in distributing content and on how to engage with influencers.
Twitter Profile
What are RTs, mentions, and DM’s
What is Hashtag and how to use/create one
How to manage twitter presence?
What are “Tweet” and “Follow”
Engagement strategies ( when to post, twitter lists)
Custom lists and notifications
Twitter Search
Twitter analytics
Twitter Ads
Security and settings

YouTube: Did you know that YouTube is the second largest search engine? In this module, we will talk about the importance of the video content and how to make one.
Why YouTube?
How to create a channel?
How to upload and edit movies
How to optimize videos with great titles, descriptions, and tags
YouTube Analytics
YouTube Live Streaming
Security and Settings

Instagram: In this module, you will learn how to use Instagram for Business.
Instagram Profile
How to use Instagram for business
Instagram Pictures
Instagram Videos
Instagram ADS
Instagram Search
Instagram analytics

Google Plus: While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.
Google + Profile
Google + Business Page
Google Hangout
How to post and share on Google +
Security and settings

Other Networks.
Linked IN
Chat Apps (Messenger, Viber, WhatsApp)
Periscope and Meerkat
Blogs and Medium

Module 3
Social Media Management (introduction)
In this module, we will learn how to manage multiple accounts and tools to do that.
Four Pillars of Social media
“Community/Fan Base building “
“Customer Support”
“Social media PR”
“Social Marketing and Advertising”
Types of online presence – examples.
Auditing your online presence.
Content distribution
Fans and followers
Google Analytic vs Insights

Module 4
Social media management – Tools
In this module, you will learn how to use the tools to manage your online presence.
HootSuite (Hands on)
SocialBro (Hands on)
Buffer App (Hands on)
Simply Measured (Hands on)
Other tools and Tips &Tricks

Module 5
Social media policy
In this module, we will learn the importance of a social media policy, how to design one and how to implement.

Module 6:
Future Trends and Q&A

☆  Who should attend

This training is dedicated to more advanced users. If you have already an online presence in social networks and you belong to the group below, then you should apply.
Social Media Managers
Small Business Owners
Corporate Marketers
Public Relations Directors and Managers
Marketing Directors and Managers
Internet Marketing Managers
Events Marketing Managers
Product Marketing Managers
VP of Marketing/CMO
Social Media Coordinators
Social Media Managers
Website/Community Managers
IT Managers

☆  Schedule

Monday, Wednesday, Friday from 18:00 – 21:00

☆  Duration

42 Hours

☆  Certification

Certificate of Attendance / Completion

Minimum criteria:

1. Course attendance – 80%.
2. Final Project/Exam

Social Media Management

Valon Canhasi


Social Media Strategist, Trainer and Consultant. Owner at Hallakate - Social Media Agency

Valon has more than:

+5 years of experience in the Social Media ecosystem
+2.5 years on News Media organizations
+9 years of experience in the Business ICT sector
+200 people trained on Social Media topics

Valon helps organizations and individuals build their audience and presence online through:

- Internet and social media marketing strategies for businesses,organizations and individuals to increase their overall reach,
- Content strategy and content distribution
- Social media coaching and training
- Social media analytics
- Strategic Consulting
- and Web analytics


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