Module 1 Introduction to social networks, In this module you will learn about the social media history. History of Social Media Social Media vs Social Networks Types of Social Networks Current State of Social Media in the world and Kosovo Q&A and sharing experiences Module 2 In this module, we will talk about Facebook Anatomy and how to use all features to better promote your objectives. Types of Social Networks Facebook: In this module, we will talk about Facebook features and how to use them. Tips & Tricks for managing and posting to Facebook. Facebook Profiles Facebook Pages Facebook Groups Facebook Videos and Facebook LIVE How to populate a Facebook page Concepts behind “Like” and “Share” buttons Facebook Reactions Page insights and analytics Engagement strategies (Posts, Links, Video, Pictures, Comments) Facebook Picture Sizes Security and page settings Facebook Mobile version vs Desktop (user habits) Facebook ADS (Introduction) Facebook Audiences and Pixel Facebook Search Facebook for your web Hands on and home assignment Twitter: In this module, we will talk about the use of twitter in distributing content and on how to engage with influencers. Twitter Profile What are RTs, mentions, and DM’s What is Hashtag and how to use/create one How to manage twitter presence? What are “Tweet” and “Follow” Engagement strategies ( when to post, twitter lists) Custom lists and notifications Twitter Search Twitter analytics Twitter Ads Security and settings Q&A YouTube: Did you know that YouTube is the second largest search engine? In this module, we will talk about the importance of the video content and how to make one. Why YouTube? How to create a channel? How to upload and edit movies How to optimize videos with great titles, descriptions, and tags YouTube Analytics YouTube Live Streaming Security and Settings Q&A Instagram: In this module, you will learn how to use Instagram for Business. Instagram Profile How to use Instagram for business Instagram Pictures Instagram Videos Instagram ADS Instagram Search Instagram analytics Q&A Google Plus: While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use. Google + Profile Google + Business Page Google Hangout How to post and share on Google + Security and settings Q&A Other Networks. Linked IN Chat Apps (Messenger, Viber, WhatsApp) Pinterest Periscope and Meerkat Blogs and Medium Quora Reddit Module 3 Social Media Management (introduction) In this module, we will learn how to manage multiple accounts and tools to do that. Four Pillars of Social media “Community/Fan Base building “ “Customer Support” “Social media PR” “Social Marketing and Advertising” Types of online presence – examples. Personal Business Organization/NGO Government Auditing your online presence. Content distribution Fans and followers Google Analytic vs Insights Module 4 Social media management – Tools In this module, you will learn how to use the tools to manage your online presence. HootSuite (Hands on) SocialBro (Hands on) Buffer App (Hands on) Simply Measured (Hands on) Other tools and Tips &Tricks Module 5 Social media policy In this module, we will learn the importance of a social media policy, how to design one and how to implement. Module 6: Future Trends and Q&A

This training is dedicated to more advanced users. If you have already an online presence in social networks and you belong to the group below, then you should apply.

Social Media Managers

Small Business Owners

Corporate Marketers

Public Relations Directors and Managers

Marketing Directors and Managers

Internet Marketing Managers

Events Marketing Managers

Product Marketing Managers

VP of Marketing/CMO

Social Media Coordinators

Social Media Managers

Website/Community Managers

IT Managers

Certificate of Attendance / Completion

Minimum criteria: 

1. Course attendance – 80%.

2. Final Project/Exam