Social Media Managment Training

This course is designed to help you manage your online presence within all social media platforms.


Application Deadline

• October 16, 2017
• The course starts on October 17, 2017


• Tuesday and Friday from 18:00 – 21:00 • 6 hours per week* 2 times per week* in a total of 42 hours

Whether you’re looking at social media as an organic way to expose your brand to new audiences, a way to drive traffic to your website or just a platform to grow relationships with your current and prospective customers, you’ll need to start by building a strong social presence. This course is designed to help you manage your online presence within all social media platforms. In this training, you will learn how to master your or your organization/brand online presence.

Module 1. Introduction to social networks

In this module, you will learn about the social media history with focus in Kosovo. • History of Social Media in Kosovo • Social Media vs Social Networks •Types of Social Networks • How Social Media Works • What is an algorithm? • Current State of Social Media in the world and Kosovo • Q&A and sharing experiences

Module 2. Social Media Networks Anatomy

In this module, we will talk about Social Networks Anatomy and how to use all features to better promote your objectives.


Personal Branding • Facebook Profiles • How to manage your personal presence • Security setup • Managing friends and comments • Business/Organizations presence on Facebook • How to populate a Facebook page • Facebook Videos and Facebook LIVE • Concepts behind “Like” and “Share” buttons • Facebook Reactions • Page insights and analytics • Engagement strategies (Posts, Links, Video, Pictures, Comments) • Facebook Groups • Facebook Picture Sizes • Security and page settings • Facebook Mobile version vs Desktop (user habits) • Facebook Marketing • Facebook ADS (Introduction) • Facebook Audiences and Pixel • Facebook Search • Facebook for your web


• Twitter Profile • What are RTs, mentions, and DM’s • What is Hashtag and how to use/create one • How to manage twitter presence? • What are “Tweet” and “Follow” • Engagement strategies ( when to post, twitter lists) • Custom lists and notifications • Twitter Search as a powerful tool • Twitter analytics • Twitter Ads • Security and settings • Q&A


• Why YouTube? • How to create a channel? • How to upload and edit movies • How to optimize videos with great titles, descriptions, and tags • YouTube Analytics • YouTube Live Streaming • Security and Settings • Q&A


• Instagram Profile • How to use Instagram for business • Instagram Pictures • Instagram Videos and Stories • Instagram ADS Instagram Search • Instagram analytics • Q&A


• LinkedIn Profile • How to use LinkedIn for business • LinkedIn posts and blog • LinkedIn ADS • LinkedIn analytics

Other Networks

Chat Apps (Messenger, Viber, WhatsApp) Pinterest Periscope Blogs and Medium Quora Reddit

Module 3. Social Media Management

In this module, we will learn how to manage multiple accounts and the type of tools to use to do that.

Four Pillars of Social media

• Community/Fan Base building • Customer Support • Social media PR • Social Marketing and Advertising

Types of online presence – examples

• Personal • Business • Organization/NGO • Government

Auditing your online presence

• Content distribution • Post engagement • Fans and followers • Google Analytic vs Insights

Module 4. Social media management – Tools

• HootSuite (Hands-on) • Audiences (Hands-on) • Buffer App (Hands-on) • Simply Measured (Hands-on) • Other tools and Tips &Tricks

Module 5. Social media policy

• Writing a social media policy • Future Trends and Q&A • Recap

Who should attend?

This training is dedicated to more advanced users. If you have already an online presence in social networks and you belong to the group below, then you should apply. Social Media Managers Small Business Owners Corporate Marketers Public Relations Directors and Managers Marketing Directors and Managers Internet Marketing Managers Events Marketing Managers Product Marketing Managers VP of Marketing/CMO Social Media Coordinators Social Media Managers Website/Community Managers IT Managers


Certificate of Attendance / Completion   Minimum criteria:   1. Course attendance – 80%. 2. Final Project/Exam

Valon Canhasi | Instructor

Social Media Strategist, Trainer and Consultant. Owner at Hallakate – Social Media Agency

Valon has more than:

+5 years of experience in the Social Media ecosystem
+2.5 years on News Media organizations
+9 years of experience in the Business ICT sector
+200 people trained on Social Media topics

Valon helps organizations and individuals build their audience and presence online through:

– Internet and social media marketing strategies for businesses,organizations and individuals to increase their overall reach,
– Content strategy and content distribution
– Social media coaching and training
– Social media analytics
– Strategic Consulting
– and Web analytics