• This Introductory SEO Course is designed to provide foundational skills in search engine optimization. Through practical lessons and real-world examples, participants will learn how to enhance online visibility, attract organic traffic, and build a well-optimized website

Minimum Criteria: 1. Course Attendance - 80% 2. Final Project / Exam - 20%

• Overview of SEO fundamentals
• How search engines work
• Key SEO terminology and concepts

•  Writing effective title tags to boost click-through rates
• Crafting compelling meta descriptions
• Optimizing image alt text for accessibility and keyword relevance

• Types of keywords (short-tail, long-tail, and LSI keywords)
• Using tools like Google Keyword Planner and Ubersuggest
• Analyzing competitors’ keywords
• Mapping keywords to content structure

• Structuring on-page SEO elements (headings, internal linking, mobile-friendliness)
• SEO writing best practices
• Updating and maintaining content freshness

• Setting up and optimizing a Google My Business (GMB) profile
• Building and maintaining local citations
• Encouraging and managing customer reviews for local SEO

• Setting up Google Search Console, submitting sitemaps, and using basic reports
• Creating a Google Analytics account and tracking essential metrics
• Interpreting data on organic traffic, bounce rate, and user behavior

Minimum Criteria:

1. Course Attendance - 80%

2. Final Project / Exam - 20%