Crowdsourcing as a business opportunity  

The topic of Crowdsourcing was discussed during the presentation of Epirot Ludvik Nekaj ​​who on Tuesday October 8th talked about “The Birth of New Social Currencies/Crowdsourcing, Crowdfunding & Open Innovation”. This presentation was held on October 8th 2013 at the Innovation Centre Kosovo premises.

Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. Crowdsourcing can take place on many different levels and across various industries. Thanks to our growing connectivity, it is now easier than ever for individuals to collectively contribute — whether with ideas, time, expertise, or funds – to a project or cause. This collective mobilization is crowdsourcing.

In his presentation Nekaj focused on Crowdsourcing, Crowdfunding & Open Innovation. Nekaj ​​presented a brief history of crowdsourcing since the creation of the internet to the creation of various online networks, where experts from various fields present their skills and experiences before potential customers.

Nekaj ​​stressed out that a great help for crowdsourcing is the existence of open innovation.

“Companies commercialize innovations from third parties in addition to internally developed innovations and foster cooperation with suppliers, research institutions, customers, etc.”, said Nekaj ​​said during his presentation at the Innovation Centre Kosovo.
He said that through his concept hundreds of thousands of people have proposed innovative ideas and solutions to some global brands like P&G, Dell, Starbucks and Lego. “Once the project receives 10,000 supporters it is reviewed by the Lego Cuusoo team then Lego rewards the winner with 1% of net sales”, said Nekaj. Among other issues Nekaj also mentioned ​​types of Crowdfunding platforms: awards, grants, equity, royalties, and loans.

At this discussion were present teams from incubator of the Innovation Centre Kosovo, representatives of various businesses based on technology & innovation and from Universe University.

Nekaj is the founder and CEO of Crowdsourcing Week. In 2008, he created Ludvik + Partners – one of New York’s hottest boutique virtual ad agen cies built on a 100% crowdsourcing model. Epirot is one of the pioneers in the crowdsourcing ad space, an industry expert and thought leader in entertainment advertising – including public relations, event production, experiential marketing, consumer advertising and digital marketing. Epirot earned a BS in Advertising & Marketing from the Fashion Institute of Technology in NYC and has been a serial entrepreneur since graduation. His varied and global experiences throughout his career have taken him across the US and Asia, where he honed his skills in advertising and media with high-profile clients and power brands. Nekaj ​​currently is living in Singapore.

Athene Prosjektledelse, Norway and the Association for Information and Communication Technology of Kosovo (STIKK) are the founders of ICK, and Crimson Capital is the leading cooperating partner. ICK is funded by the Norwegian Ministry of Foreign Affairs.

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