What Is TikTok?
TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on cellphones. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement. Amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen duet videos even if they’re in different locations.
Launched in its present form in 2018, TikTok joined the ranks of social media giants in record time. It had about one billion active monthly users worldwide by the start of 2021 and had been downloaded in the U.S. at least 200 million times, according to Wallaroo Media.
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