Social Media Management Training

Social Media Management Training

13 March 2017 — 12 April 2017

Special Focus



Price 200 + VAT
Application deadline 12 March 2017
(Past application deadline)

Course Details


☆  Module 1. Introduction to social networks

In this module you will learn about the social media history with focus in Kosovo.

o History of Social Media in Kosovo
o Social Media vs Social Networks
o Types of Social Networks
o How Social Media Works
o What is algorithm?
o Current State of Social Media in the world and Kosovo
o Q&A and sharing experiences

☆  Module 2. Social Media Networks Anatomy

In this module, we will talk about Social Networks Anatomy and how to use all features to better promote your objectives.

☆  Facebook

Personal Branding

o Facebook Profiles
o How to manage your personal presence
o Security setup
o Managing friends and comments

Business/Organizations presence on Facebook

o How to populate a Facebook page
o Facebook Videos and Facebook LIVE
o Concepts behind “Like” and “Share” buttons
o Facebook Reactions
o Page insights and analytics
o Engagement strategies (Posts, Links, Video, Pictures, Comments)
o Facebook Groups
o Facebook Picture Sizes
o Security and page settings
o Facebook Mobile version vs Desktop (user habits)

Facebook Marketing

o Facebook ADS (Introduction)
o Facebook Audiences and Pixel
o Facebook Search
o Facebook for your web

☆  Twitter

o Twitter Profile
o What are RTs, mentions, and DM’s
o What is Hashtag and how to use/create one
o How to manage twitter presence?
o What are “Tweet” and “Follow”
o Engagement strategies ( when to post, twitter lists)
o Custom lists and notifications
o Twitter Search as a powerfull tool
o Twitter analytics
o Twitter Ads
o Security and settings
o Q&A

☆  YouTube

o Why YouTube?
o How to create a channel?
o How to upload and edit movies
o How to optimize videos with great titles, descriptions, and tags
o YouTube Analytics
o YouTube Live Streaming
o Security and Settings
o Q&A

☆  Instagram

o Instagram Profile
o How to use Instagram for business
o Instagram Pictures
o Instagram Videos and Stories
o Instagram ADS Instagram Search
o Instagram analytics
o Q&A

☆  LinkedIn

o LinkedIn Profile
o How to use LinkedIn for business
o LinkedIn posts and blog
o LinkedIn ADS
o LinkedIn analytics

☆  Other Networks

Chat Apps (Messenger, Viber, WhatsApp)
Pinterest
Periscope
Blogs and Medium
Quora
Reddit

☆  Module 3. Social Media Management

In this module, we will learn how to manage multiple accounts and type of tools to use to do that.

☆  Four Pillars of Social media

• “Community/Fan Base building “
• “Customer Support”
• “Social media PR”
• “Social Marketing and Advertising”

☆  Types of online presence – examples

• Personal
• Business
• Organization/NGO
• Government

☆  Auditing your online presence

• Content distribution
• Post engagement
• Fans and followers
• Google Analytic vs Insights

☆  Module 4. Social media management – Tools

• HootSuite (Hands on)
• Audiences (Hands on)
• Buffer App (Hands on)
• Simply Measured (Hands on)
• Other tools and Tips &Tricks

☆  Module 5. Social media policy

• Writing a social media policy
• Future Trends and Q&A
• Recap

☆  Who should attend?

This training is dedicated to more advanced users. If you have already an online presence in social networks and you belong to the group below, then you should apply.
Social Media Managers
Small Business Owners
Corporate Marketers
Public Relations Directors and Managers
Marketing Directors and Managers
Internet Marketing Managers
Events Marketing Managers
Product Marketing Managers
VP of Marketing/CMO
Social Media Coordinators
Social Media Managers
Website/Community Managers
IT Managers

☆  Schedule

Monday, Wednesday, Friday from 18:00 – 21:00

☆  Duration

42 Hours (March 13 - April 12)

☆  Certification

Certificate of Attendance / Completion

Minimum criteria:

1. Course attendance – 80%.
2. Final Project/Exam




Social Media Management Training

Valon Canhasi

Instructor

Social Media Strategist, Trainer and Consultant. Owner at Hallakate - Social Media Agency

Valon has more than:

+5 years of experience in the Social Media ecosystem
+2.5 years on News Media organizations
+9 years of experience in the Business ICT sector
+200 people trained on Social Media topics

Valon helps organizations and individuals build their audience and presence online through:

- Internet and social media marketing strategies for businesses,organizations and individuals to increase their overall reach,
- Content strategy and content distribution
- Social media coaching and training
- Social media analytics
- Strategic Consulting
- and Web analytics




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